As an innovative strategist and tenacious, diplomatic coalition builder, Gemma is driven to create insightful, holistic marketing and communications strategies and smoothly deliver campaigns on time and on budget.
With clear target audience definitions, insights and customer experience at every brand touchpoint as the #1 priority, she works to identify opportunities and commit to agreed outcomes.
- Marketing planning
- Ideal client profiling and segmentation
- Fully integrated communications strategy (all mediums: offline and digital)
- Community engagement
- Campaign execution and tracking
- Corporate identity and brand development
- Marketing operations – process (interdepartmental, within marketing teams, between agencies), reviewing team structures, capability development and recruitment
- Marketing partner/agency selection
- Agency/Client engagement – process, managing expectations, ongoing reviews
- Training: brief writing, briefing agencies, responding to agency presentations
Colleagues, employers and clients say Gemma is:
‘a smart, switched on marketer’
‘realistic, diligent, reliable’
‘strategic and tactical’
‘a creative, inspired marcomms professional’
‘calm and considered’
‘a first class team member’
For a full list of testimonials see LinkedIn
